Our contemporary Dairy Art Centre provided the perfect stylised urban backdrop for Stella McCartney’s collaboration with Adidas.
The Spring/Summer 2014 collection consisted of sleek and futuristic designs, a meeting of vibrant colours and athletic functionality. Attendees were treated to not only a fashion display but performances such as aerial yoga, dance choreography, synchronised swimming shows and spinning classes.
Speaking about her new collection, Stella McCartney explained that she wanted to “inspire people to have pride in themselves, their performance, to push themselves”. She certainly executed the perfect fusion between sport and style, and also offered one-to-one and group interviews at the event.
Production: Talk PR