Diesel teamed up with the esteemed fashion photographer David LaChapelle to put forward a message of love and unity for their new SS17 global anti-division campaign.

The launch party was held at our Nicholls & Clarke Showrooms in East London and saw the likes of Naomi Campbell, Diesel’s Artistic Director Nicola Formichetti and Diesel Founder Renzo Rosso in attendance. Formichetti comented that ‘at Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good’.

Guests were encouraged to express their own creative declaration about current affairs on the venues industrial walls whilst a multicoloured inflatable tank, which is now on tour visiting Milan, New York, Shanghai and Tokyo, took over one of the rooms.

Event Production: NP&CO