In celebration of its rich brand history, Britain’s original denim label Lee Cooper took over the Nicholls & Clarke Showrooms to launch The Cooper Collection. It showcased a new range of raw selvedge denim, celebrated artisan craftsmanship, revolutionary fabric innovation, and its enduring heritage in fashion. Founded in East London in 1908, Lee Cooper returned to its roots for this immersive four-day pop up and commemorated the style of the first ever jeans designed.
For the launch party, multi-award winning musician Jack Garratt performed his exclusive new track Strong Enough and premiered a music video that paid homage to his hometown, London.
The event allowed the public to shop new pieces from the collection, as well as getting an exclusive look at the Lee Cooper Document gallery, which included a stunning shot by Nick Clements. The industrial N&C Showrooms complimented the minimalist design, while modern neon lights framed the items. A coffee bar encouraged visitors to relax and stay awhile.
Production: Fisher Productions