Rouleur Classic 2016

B1 and the Bloomsbury Ballroom hosted the innovative Rouleur Classic 2016 – the world’s finest, award-winning road cycling exhibition. This large-scale event showcased unique previews of the latests bikes, accessories and apparel from the most sought-after, premium brands within the popular sport. Special guests were invited to discuss their passion for cycling and visitors were treated to… Read More

Rouleur Classic X Maserati

Italian luxury car maker Maserati teamed up with Rouleur Classic for the annual award-winning road cycling exhibition in the Victoria House Basement. The event saw the installation of the prestigious Levante in the Pop Up Shop, an architecturally striking double-height shop unit that leads straight into the Victoria House Basement. Event Production: Telegraph Events… Read More

Call of Duty WWII

The College was radically transformed in order to celebrate the long-anticipated launch of Call of Duty WWII. Guests were invited to enter into the world of the game, to try their hand at multiple game stations, and enjoy an evening of cocktails and entertainment. Rinse FM provided the soundtrack. The game is officially released in November and… Read More

Emilia Wickstead

Emilia Wickstead unveiled her new AW17 collection at the College in Holborn and Wickstead’s staple elegant occasionwear was perfectly suited to the Victorian architecture of the venue. Firm fans Olivia Palermo, Poldark’s Eleanor Tomlinson and Alexa Chung watched from the Front Row as traditional poetic looks were given modern design twists. The introduction of high-waisted… Read More

Unicef: NextGen London

Victoria House Basement hosted Unicef’s Next Generation London annual fundraiser party in aid of Unicef’s Children of Syria Appeal. Next Generation is a global Unicef initiative bringing together diverse groups of professionals, aged 21 – 40, who are committed to helping transform the lives of the world’s most vulnerable children. The event, which centred around… Read More


Iconic sportswear brand Champion celebrated the launch of their first ever standalone store in the UK in our Welsh Chapel in Soho. The brand – which has famously adopted a cult-status with the help of its impressive list of collaborators including Supreme and Vetements and celebrities like Rihanna and Kendrick – is set to make… Read More

Adidas Copa Court 2017

The Nicholls & Clarke Courtyard was taken over by the Adidas’s Skate Copa Court for the London leg of a global skateboarding tour aimed at supporting local communities and skate shops while encouraging innovation and originality through friendly competition for the next generation of skaters. The outdoor space was filled with unique obstacles featuring custom artwork… Read More

Converse x Nike Flyknit

The Victoria House Basement hosted the launch of the brand new Chuck Taylor All Star x Nike Flyknit, the first Converse shoe to incorporate Nike’s flyknit technology. Headlining the event was emerging South London hip hop and grime artist Yungen, with support from the likes of YXNG Bane and Sian Anderson. The event was produced by… Read More


The futuristic interior at 183 Eversholt Street provided the ideal setting for Markus Lupfer’s SS17 presentation. The collection was characterised by lively colours and playful motifs. Wildlife featured predominantly with hand-painted rabbits appearing on pleated skirts and outerwear, as well as apple-shaped sunglasses and floral patterns. Olivia Palermo, who attended the presentation, described the collection… Read More