Adidas utilised the size and versatility of B1 for an Adidas Lab event to demonstrate their latest innovations in football technology. Special guests and fans were invited to watch football legends Zinedine Zidane and Michael Ballack demonstrating previously unseen products, while getting the opportunity to interact themselves through fun and inspiring experiences. The aim o… Read More

In the Spring, B1 was delighted to hold the Other Art Fair, a four-day contemporary art extravaganza that overflowed with creative talent from young British artists. Pioneering the work of unrepresented artists and, in particular, the London Futures – 20 artists who have never been shown in London before – the Other Art Fair attracted a… Read More

In March, B1 became a wellspring of expertise as the Guardian’s flagship media event attracted a wealth of professionals to discuss contemporary issues facing the media. Business leaders – from household names to future trailblazers – shared their experience and insight in a number of thoughtful talks that addressed how brands can balance creativity and… Read More

B1 saw the stars of ‘the Hunger Games: Mockingjay Part 1’ at London’s premier afterparty. With over 800 guests in attendance, including members of the cast Jennifer Lawrence, Elizabeth Banks and Julianne Moore, it was a spectacular event. Lorde, who sang on and curated the film’s soundtrack, also attended. Event Production: Premier Comms… Read More

For this year’s Millennial 20/20 event, leading international brands, retailers and corporates joined forces with pioneering start-ups and esteemed personalities to look into the future of business. They took over B1 and the Bloomsbury Ballroom to present a curated experience of multiple conference stages, immersive and experiential showcases and organised networking experiences for all attendees.… Read More

Belstaff took over B1 with their S/S17 presentation to celebrate the centennial anniversary of an epic 5,500-mile motorcycle journey across America by Augusta and Adeline Van Buren. Models appeared in military and moto-style apparel against backdrops of dramatic rural landscapes. Brand Ambassador Liv Tyler also unveiled her second capsule collection for Belstadd inspired by 1970’s… Read More

The College underwent an incredible transformation to welcome Hollywood’s finest to its Victorian halls for the Suicide Squad London premiere after party. The film, in which an underground government agency recruits some of the most dangerous incarcerated super-villains to form a defensive task-force, attracted a legion of dedicated fans to Leicester Square. The long-awaited blockbuster, directed… Read More

B1’s museum-quality space provided the perfect venue for THE FUTURE CAN WAIT, London’s biggest curated event during Frieze Art week. The Saatchi Gallery and Channel 4’s New Sensations partnered up with Charlie Smith London to deliver an exhibition that showcased a multi-disciplinary museum-scale survey of London based artists, displaying work in multiple different mediums including painting,… Read More

For three days in February, B1 became a hub of young creative talent as the London College of Fashion hosted their annual exhibition. Across all of LCF’s postgraduate courses – including fashion design to fashion management, photography to creative direction – students showcased their wide range of accomplished work. This exciting event allowed the public to… Read More