B1 and the Bloomsbury Ballroom hosted the innovative Rouleur Classic 2016 – the world’s finest, award-winning road cycling exhibition.

This large-scale event showcased unique previews of the latests bikes, accessories and apparel from the most sought-after, premium brands within the popular sport. Special guests were invited to discuss their passion for cycling and visitors were treated to the exclusive exhibition of WorldTour and historic bike collections. It provided a fantastic opportunity for fans and specialists to enjoy the brands and athletes at the pinnacle of cycling in a relaxed but prestigious environment.

Production: Telegraph Media Group

Photography Credit: Sean Collymore

In part sponsored by Maserati, this event also involved the installation of a Masarati in our Pop Up Shop on Southampton Row. Rouleur Classic will return to our stunning venue in 2017 and promises to be another coveted event in which attendees benefit from a unique insight behind the scenes of the WorldTour and the lives of the riders and experts instrumental to their success.