LCM S/S15 Launch Party

Superdry

London Collections: Men Spring/Summer 2015 kicked off in superb style with the Superdry S/S15 show and afterparty held at the Arches. The homegrown label, in celebration of its tenth year in the industry, took the opportunity to showcase both their men’s and women’s new collections in our underground vaults.

Youthful models took to the runway against a blue Union Jack backdrop, exhibiting California-inspired looks and plenty of signature denim and leather pieces. With a definite nod to America’s surfing culture, Superdry presented carefully designed pieces that oozed carefree attitude.

Leading supporters of British fashion graced the front row, including LC:M Chairman Dylan Jones and Caroline Rush, Chief Executive of the British Fashion Council. BFC Menswear Ambassador David Gandy was also joined by American actor Jesse Metcalfe, as well as Bip Ling and musician George Craig. Following the show, Mark Ronson provided a stellar soundtrack for the after party whilst guests sipped on deliciously bespoke cocktails.

Production: Mission