Following the brand’s celebration in Brooklyn, Tiffany & Co. made its way over to London’s very own Shoreditch High Street to throw an edgy urban launch party for their latest collection, the Tiffany City HardWear.
The N&C building provided the perfect industrial site to unveil this new utilitarian range to an exclusive list of attendees, including FKA Twigs, Skepta, Erin O’Connor and Daisy Lowe. Production company Mission installed a large gold-coloured mechanical wrecking ball alongside a large rig truck filled with gold and sterling silver bracelets, necklaces and rings.
To top it off, the best-selling American girl group TLC performed their greatest hits, evoking some real nineties nostalgia.
Barratt West, Tiffany & Co.’s Vice President and managing director of the UK and Ireland, said that “this event for us is cool. This part of London is edgy, and a bit gritty and a bit urban, which is really what the collection is all about”.
Event production: Mission