Adidas utilised the size and versatility of B1 for an Adidas Lab event to demonstrate their latest innovations in football technology. Special guests and fans were invited to watch football legends Zinedine Zidane and Michael Ballack demonstrating previously unseen products, while getting the opportunity to interact themselves through fun and inspiring experiences.
The aim o the event was to unveil four groundbreaking technologies designed to improve speed and performance. These included seriously lightweight 99 gram boots, complemented by a whole 650g kit. The base later of the kit features technology which relays physiological stats to a PC or coach’s tablet by the side of the pitch. To add to this, sensor technology on the new Smart ball also feeds back data to a dedicated app.
The size of the venue enabled a 15m Astroturf track and the opportunity for Zidane to show just how effective the new technology was, with some test shots projected onto a huge screen just seconds later, to reflect the app’s capabilities.
Event production: M&C Saatchi Sport
