B1 welcomed the London launch of Movember, a brilliant charity dedicated to addressing the biggest health issues facing men across the globe.

The team at Movember teamed up with Gilette to present Barbers Always Mo Best, a pop-up barber shop that treated guests to pamper sessions and moustache styling tutorials. Live drawing portraits were on hand to capture the often comical results. An array of tasty food and drinks was provided for by the HP Mo Café.

Since its inception in 2003, the Movember foundation – founded by Adam and Travis Garone – has grown exponentially to become a multinational charity, funding over 800 men’s health initiatives around the world. The night was a huge success in helping to raise awareness, donations and, of course, convincing a great many number of gentlemen to dedicate their upper lips for a month of moustache growth in the name of a great cause.

Production: Movember Europe