Millennial 20/20

For this year’s Millennial 20/20 event, leading international brands, retailers and corporates joined forces with pioneering start-ups and esteemed personalities to look into the future of business. They took over B1 and the Bloomsbury Ballroom to present a curated experience of multiple conference stages, immersive and experiential showcases and organised networking experiences for all attendees.… Read More

Belstaff

Belstaff took over B1 with their S/S17 presentation to celebrate the centennial anniversary of an epic 5,500-mile motorcycle journey across America by Augusta and Adeline Van Buren. Models appeared in military and moto-style apparel against backdrops of dramatic rural landscapes. Brand Ambassador Liv Tyler also unveiled her second capsule collection for Belstadd inspired by 1970’s… Read More

The Other Art Fair

In the Spring, B1 was delighted to hold the Other Art Fair, a four-day contemporary art extravaganza that overflowed with creative talent from young British artists. Pioneering the work of unrepresented artists and, in particular, the London Futures – 20 artists who have never been shown in London before – the Other Art Fair attracted a… Read More

The Future Can Wait

B1’s museum-quality space provided the perfect venue for THE FUTURE CAN WAIT, London’s biggest curated event during Frieze Art week. The Saatchi Gallery and Channel 4’s New Sensations partnered up with Charlie Smith London to deliver an exhibition that showcased a multi-disciplinary museum-scale survey of London based artists, displaying work in multiple different mediums including painting,… Read More

Private Drama

The Old Sorting Office underwent an incredible transformation to re-create eighteenth-century Seville for Private Drama’s fully-immersive theatrical dinner event. The theme was translated into every touch point of the event, from the culinary treats on offer to the waiting staff and invitations. Guests stepped out of the cold and into the warm, sultry landscape of Seville, complete… Read More

Icon’s House of Culture

Clerkenwell Design Week 2015 celebrated the very best of contemporary design and creativity with special projects and installations all over London. Newly-commissioned projects and pop-up workshops provided visitors with an opportunity to be inspired and learn more about what’s new in the exciting world of design. This year’s festival also witnessed the introduction of Icon’s… Read More

Rouleur Classic 2016

B1 and the Bloomsbury Ballroom hosted the innovative Rouleur Classic 2016 – the world’s finest, award-winning road cycling exhibition. This large-scale event showcased unique previews of the latests bikes, accessories and apparel from the most sought-after, premium brands within the popular sport. Special guests were invited to discuss their passion for cycling and visitors were treated to… Read More

Lee Cooper: The Cooper Collection

In celebration of its rich brand history, Britain’s original denim label Lee Cooper took over the Nicholls & Clarke Showrooms to launch The Cooper Collection. It showcased a new range of raw selvedge denim, celebrated artisan craftsmanship, revolutionary fabric innovation, and its enduring heritage in fashion. Founded in East London in 1908, Lee Cooper returned to its… Read More

Suicide Squad After Party

The College underwent an incredible transformation to welcome Hollywood’s finest to its Victorian halls for the Suicide Squad London premiere after party. The film, in which an underground government agency recruits some of the most dangerous incarcerated super-villains to form a defensive task-force, attracted a legion of dedicated fans to Leicester Square. The long-awaited blockbuster, directed… Read More